Marketing Automation is technology-driven Software Solution that manages marketing processes automatically. It can be multiple campaigns in multiple channels.
With Marketing Automation Software, you can message your customer automatically via emails, website, social or text. System send Message automatically when some action takes place (we call them workflow). With Automation, you can ask for Review when user purchased a product. You can also set system to giving offer to those who recently signed up but did not purchased.
As per Wikipedia: “Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline. Helps to closely manage and nurture generated leads, aiming to convert leads into customers”.
What Problems Marketing Automation Solves?
Whenever, something is in automation it saves your time and money for sure. You should not hire people to look after it. Moreover, you can do customer targeting and re-targeting through Email Automation or SMS Automation.
- You should not hire a staff to look for Marketing
- Lost revenue due to Hire and Fire
- Improve accountability of marketing & sales teams.
- Be more effective.
- Less repetition, more creativity.
- Refine your marketing processes.
- Target potential customers across multiple channels.
Different Marketing that Marketing Automation Software Can do
There are numerous ways by which Marketing Automation Software helps you advertise your business. Some of them are:
- Email Automation
- Chatbots to Handle Customer and Sales
- Website/App with Notifications with Offers
- Social Media Automation
- Analytics and Reporting
- Lead Management etc.
Some Marketing Automation Tools
Customer.io lets you send targeted messages to your customers that you can craft based on how they interact with your business.
HubSpot is an inbound-marketing tool with the goal of turning outbound leads into inbound ones.
Pardot, a Salesforce company, is a marketing automation suite perfect for boosting your revenue.
Oracle’s B2B cross-channel marketing solution Oracle Eloqua lets marketers plan automated campaigns while simultaneously personalizing them.