The best way to grow any business in any time is Making Product People Love. In addition, you have to do Marketing of Your Product. But, what should you do and what can you do in Pandemic to grow your business?
The first and foremost thing you must know about marketing is TRUST. If I don’t trust you, I won’t buy from you. The buying decision of customers all depends on CONTEXT. If they have heard about you before, if customers have known about you before they are likely to buy from you because there is some context and familiarity between you and your customer. So, either Covid or Other Pandemic – you should not stop marketing.
This the right time to make a connection with your customer. Send them good wishes and valuable content from any medium like Instagram, Facebook, YouTube, Email, or your Blog. This helps to make good bonding between you and your customer. It builds relationships and helps to get a higher retention rate. It reminds them you exist.
You must have heard it takes 3 times more time, money, and energy to acquire a new customer than to sell to an old one. Hence, setting up Customer Relationship Management and sharing values with them can help you get old customers and make them your fan.
It’s the best time to make your system 10x than your competitor. Think of areas to improve in product or service. Develop a new app/website for your business(if not developed yet). You can organize online events to keep connected with your customers. Moreover, don’t forget to keep your social media active.
Don’t just boost/advertise your product – share contents and values like 70% customer still don’t know why you exist and is there anyone that solve their problem.
It’s the best time to set up Marketing Automation. What things do you want to automate? You can ask a developer or agency like us to build a system to work without people. Posting in Social Media, Emails, SMS, Product Recommendations all can be automated and done without people. We can help you develop such a system.
Things you can do in Pandemic for Business Growth
1. Setup CRM and Direct Message with Customer
2. Organize Virtual Event
3. Keep Creating Valuable Contents
4. Automate your Marketing
5. Setup Mobile App/Website
