Doing SEO is not only about getting traffic to your website it is more than that. You should take care of some KPIs to measure how well you are performing in Search Ranking. Moreover, how people are responding to your website. Are they leaving your site faster? Is there any leak in your sales funnel? What type of people visits your website? What are the sources of web traffic? There are many such things which help to make your product better ( product – people love ).
What the heck is KPI?
KPI stands for Key Performance Indicator. It is the metric that helps to measure something. As Data-Driven Decision Making is more accurate and important – KPI helps you to make decisions. KPI is tracking of the web performance against the various measures. It can be % of traffic from Search. The bounce rate on a particular page. It may be unconverted goal and so on.
The one and only important reason for KPI is data-driven decision-making. The better decision you took – the better your product will be.
I have small Ecommerce Business – should I look for KPI?
Of-course! Everyone should look for KPI. As we are providing some product/service to our customer – we have to make it the way people love. We have too many informed decisions. And these al are possible due to KPI. You can set up Google Analytics and Facebook Pixel. To track the performance of your user. You can track events like button clicks, purchases made. With these tools, you can do remarketing to those who have visited your website. And you know – who have visited your website are more likely to buy from you.
What are Important Website KPI to Look for?
There are lots and lots of KPIs. However, it is waste of time and energy to look for all. Here are some of the important KPI you have to look for:
- Bounce Rate
- Web Traffic by Channel
- Audience Segment
- Average Position
- Unique Visitors
- Repeating Visitor
- Visitor by Country etc.