Marketing is about Stories and Emotion. Once you got your product right, it’s all about conveying a story and create bonding. What can be a better place than Social Media to do so. So In this blog, we will learn what we should do under Social Media Marketing. #socialmediamarketing
Let’s not do more Blah Blah.
We have been running Facebook Ads and getting sales. But have you ever thought, how can I create my own unique brand? How to gain customer trust through Social Media?
Here are some of the Keys to Your Social Media Marketing Strategy in Nepal.
Entertaining and Engaging Content Creation
You know Content is King. What I say is Kingdom. Let me make you clear. Visual Contents are King, Memes are Prince, Graphics are Troop Leader and Text is Troop Member. But the Queen is value. Every form of content must leverage some value. Always share content which either Educates or Entertains your audience. You should not also miss that your content should align with your brand mission and vision. As your content is fully dependent on the targeted audience – here comes the next point Audience.
Target Audience & Customer Segmentation
It’s social media. Anyone can interact and buy from me. Why should I set a target audience? Are you also thinking the same? We have to change it. No product/service is for everyone. If you target everyone you can’t get anyone. So try to be focused on a small group of people and be a leader in that group. You must also create a Customer Segment within your audience from their Age, Sex, Location, Interest, Spending Power, and so on. This will let you understand your audience in-depth and create value for them.
Ads & Facebook Pixel for Social Media Marketing
I know this section is quite favorable to you. You have been running ads. You are investing 30000 and getting more than 40000. That’s a good deal right? I am sorry but it’s a BIG NO. You can earn up to 10 times more than your investment if you set your ads right. Your ads must be targeted to those who are most likely to buy. You should not always run promotional ads. Give them some value so that you are remembered. Then only you have permission to sell to them. They don’t know you – why would they buy from you.
Another must Important Strategy is Re-targeting. Set the Facebook Pixel right now and do targeted ads to those who have visited your Page or Website previously as they are most likely to buy from you.
Social Listening – A Powerful tool for Product Improvement
Are you listening to customers? Nokia fell because it was not. You have to go with the trending customer are going on or create your own trend. To understand what customers are saying. You have to use Social Listening Tool. Social Listening helps to address brand mentions. You can join communities and find what problems people are facing. Try to solve their problem. The bigger problem you solve – the more valuable you are. Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. It’s a crucial component of audience research. It also includes the part of Competitor Analysis. You can get an Edge on Your Competition. You can set up keyword tracking to monitor all mentions that relate to your products and services.
Tracking: Key to Social Media Marketing
It’s hard to get everything right on 1st set. You have to try. You can do A/B testing on your Ads, Your Content to check which performed well. After all you are customer-centrist. You must know how people are using your product or service. Moreover, it is very important to be update with various KPIs like ROI, Reach, Impression, Engagement, Frequency and so on. This give you complete idea on what you should be doing in Social Media Marketing.