“ Social Media”, Threat as well as an opportunity. We are social animals and social media has changed the way we live. It determines how we used to live, how we are living, and how we are going to live. Social Medias are such a power factor, which can make win any election, can make any ordinary an extraordinary, can make anyone viral, and also can destroy anyone to the ground.
In Nepal, more than 54% of people used to engage on social media daily but after the COVID-19 pandemic, the percentage rises to 62%. People are now spending much possible time on social media platforms, mostly Facebook, Instagram, and TikTok. So to boost up any business in Nepal, Social Media Reach is the best. Even SEO ranking depends on the social media activity of your business.
Posting on Social Media Platforms is not enough, but how you post is what matters. Your content quality, the photos, and the videos you share, the information you are providing, activities you are doing, etc are the factors which determine how user are going to react to your post. So while posting on Social Media you need to be much more careful and innovative.
As marketers, we need to realize how our current and promised customers are utilizing these platforms. And we have to use that knowledge to our advantage. Eventually, you want to be able to transform your social media followers into customers.
But this is much easier said than accomplished. Sure, you were able to make people follow your profiles initially. That’s a great first step. Nevertheless, if you can’t post engaging content then your followers will get annoyed and won’t convert.
They may even decide to unfollow your business/personal accounts.
You need to post what people want to see, this is how your business will grow. No matter what your condition is, you can benefit from reading this guide. I’ll show you how and what you can post on social media with the top ideas for your future posts.
Your latest blog post
Once you publish a new blog post on your website, you should share it on social media platforms with your social media followers.
There are lots of advantages to posting this type of content. Also, it will drive larger traffic to your website. Right now, it’s doubtful your customers are visiting your site daily. They may not know you published a new blog post until you tell them.
Posting it on social media will notify your user about your blog presence and exposes your blog to a wider audience. Now people who are friends with your followers can also see this post and possibly navigate to your profile or website. It is a great opportunity for you to balance your lead generation through blogging.
Poll your followers
Create a poll. You will get the chance to know what your customers think about different factors. In a poll, you will introduce different options for your business, and based on that people choose what comforts them.
Facebook, Twitter, Instagram, and LinkedIn all have options for you to poll your followers.
A poll requests your followers to engage. They will share their conclusions and spend more time on your profile. There are lots of ways for you to grip these polls.
You can use them to obtain insightful information about your members, get their opinions about a new approach, or just have some fun. It is one of the social media post Ideas for Nepal.
No matter where you are posting on, you should be using emojis in your content posts. That is because emojis can help you increase your click-through rates. 92 percent of people online use emojis.
A recent study from AdEspresso revealed that “Facebook headlines with emojis generated 241% more clicks than those without one.” Emojis will enhance your engagement metrics.
Fun Fact If you are targeting females only then it will work more efficiently.
The research revealed that “In 5 years Video marketing will be at the top of the marketing chain” More than half of the marketers across the globe say the video is the type of content that gives the highest return on investment.
64% of consumers make shopping after seeing a branded video on social media. Social media videos make more than 1,200% more shares than images and writing combined.
To make your business stable and upgrade you need to follow what your customer wants and need to research what interests them. And video content is what they prefer.
So You need to post more videos regarding your product. But the point to remember is the quality of the video content. You need to present your video in a very artistic way so that customer spends more time in your video, as a result, your viewers became your customers.
User-generated content (UGC)
When you are moving out of ideas of what to post on social media, the best option is that you can always turn to UGC for ideas.
Look through your remarks, direct messages, and hashtags related to your brand. Find posts of real people practicing your products, and share them with your members.
User-generated content will conclusively build trust between you and your customers.
Posting User Generated Content will also encourage the rest of your members to share content related to your brand in the coming days. They will do this with the concerns you’ll use their content the next time you upload a user post.
Pictures speak more than words. Earlier I discussed that video content delivered higher engagement than textual content. The same applies to images too.
You need to post photos and videos for better engagement in your post. For that, the video and media content must be of high quality. Because only the quality media will provide proper exposure.
You are not a professional photographer, so how can you find the right photos for social media posts? It is easy to take pictures by using different tools that suit your business.
Why Images are so important to Social Media? Here are some of the reasons
- Images Get Your Audience’s Attention
- Varied Images Keep Interested
- Images Help Your Audience Remember Your Message
- Consistent Imagery Across Platforms Builds Identity
This is why you need to post high-quality photos for social media post
Customer case studies
Everything we do, we do for customer satisfaction. Satisfied customers are the prime market booster for any business because mouth to mouth marketing is still considered the best and more effective marketing strategy. Show your social media members how you helped one of your clients do something.
For example, let’s say you are a personal trainer at the gym. You can share a post demonstrating how you helped one of your customers lose 10 pounds in 10 days. The examples here are endless.
No matter what type of business you have, but you can come up with a method to create a case study based on the action of one of your customers.
The only purity between customers and the service providers is TRUST. How your customer feel safe along with your product? How will they gain trust? These all depend on what you show and what is your reputation on the behalf of customers.
Has your company achieved something lately? Did you win an award? Were you highlighted in a positive news article?
Whatever the case may be, you can use these company achievements to increase your credibility. Share this story with your social media followers.
Bring life to old content
As you have gone through the list so far, you may have perceived ideas for new posts.
For example, perhaps you weren’t beforehand sharing your blog posts on social media. But now you are bummed out because you feel you dropped a chance to share some of your best writing.
That is not true. You can still share an old blog post on social media only if it is still relevant and executed well for you in the past.
Or maybe you posted a photo on any social media platform a couple of years ago that got a high number of likes. You can share that old image post on any other platform today. Contents never expire until they are relevant. So you need to bring life to your old contents.
Running out of ideas on what to post?
Well, there is never a curtailment of inspirational quotes. Simply run a Google search for inspirational quotes that somehow will relate to your product and services.
Or use anything that will attract your audience. If you’re a good writer, then come up with your own inspirational quotes.
Upcoming event information
You need to make an announcement about the next product you will be launching in days. That will create interest and people stay tuned about your product and visits frequently. Even if it does not happen often, it is deserving of talking about on social media. So you need to tell your customers about upcoming events.
Social media is an excellent platform for running a giveaway. That is because all the content posted will be presented to many people. These giveaways and contests are particularly effective if they promote user-generated content, which we have discussed before.
Plus, everyone wants a moment to get something free. If you start running contests and different giveaways on social media, I am sure you will see your engagement spike for those posts.
There is no explanation to let your social media content go old. If you apply to the list above, you will never say the words I don’t know what to post on social media again.
With these ideas, you will be able to post diverse content in a variety of ways for a long time. If you use the throwback photo idea, and that is one post per week and lasts every week, forever.
You can create a month’s worth of content by using half of the recommendations on this list. Next time you think there is nothing for you to post, then think again. Keep this list saved so that you will always have it as a quick source.
From using hashtags to having your posts under a certain length, it is the tiny things that can make a big difference.