Social Media, The threat as well as an opportunity. Why Social Media for marketing? Why Social Media for Business branding? People are still in doubt about the benefits of Social media for their business. Social Medias have changed the way of living. It has changed the way of thinking, and the way of delivering any information. Here we will discuss why Social Media for Marketing.
Social media users are now spending an average of 2 hours and 24 minutes per day multi networking across an average of 8 social networks and messaging apps. It shows how people are spending time on social media. What if people are waiting for you to see how you will solve their problems. You need to show them what you are providing which will solve what is bothering them
Let’s start with few important things. What are the types of social media platforms and Networks? Top Social Networks and Platforms to Consider for Marketing?
Types of social media platforms and Networks
Social Media have a wide range of markets. You can categorize the Social Media platforms and fields into 8 different categories
- Social Networks
Brands shares their information, and products over social media channels. And people share their thoughts over social Networks. Facebook, Instagram, Twitter, Linkedin are social networks.
2. Media Sharing Platforms
If you want to upload, save and browse multimedia content like images and videos then these are called Media Sharing Platforms. Tiktok, Instagram, Youtube are the most popular multimedia platform.
3. Discussion Forums
This format is intended to encourage questions and long-type discussions, oftentimes anonymously. Reddit, 4chan, Quora are the most popular Discussion forms
4. Blogging and Publishing
Some blogging sites operate more like social networks with copied feeds, comments, and reactions. Users can post their articles and blogs writing and follow/interact with others. Medium, Tumbler, is some popular blogging social media channels.
5. Marketplaces and Shopping
Some of the shopping apps have a social networking vibe to combine with other users, collecting ideas, and scrolling a curated feed. Some of the popular channels are Etsy, Ssense, etc.
6. Sharing Economy Platforms
Various sharing economy apps match the basic standards for social networks with a curated AI-driven continuous feed based on performance, likes/saves, and peer-to-peer interactions. Some of the most popular channels are Airbnb, Poshmark, Rover
Top Social Networks and Platforms to Consider for Marketing
Why Do You Need Social Media for Marketing?
People show their attraction, affection, needs, and depression over social media channels. You will find the remedy for any of your moods. If you are angry you may use YouTube for refreshing videos, if you are in a happy mood you will show your happiness over social media channels. If you are doing all of this stuff over social media, then think about others too. They will do the same. This somehow defines Why Social Media for Marketing.
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Points to define why social media for marketing
Here are 7 points to define why we need social medias for marketing your company
Spreading and Solidifying Brand Recognition
Big brands usually have larger Social Media Recognizations. Social Media presence will expose your products and services to larger audiences. Through social media, you will get the chance to demonstrate your value and voice over your audiences. Trust is the major aspect of online business, and social media recognition will build massive trust among your visitors who are your possible customers.
Engaging Your Customers and Audience
Hundreds of brands are only based on Social Media platforms. Are they all doing great? Are all of them are earning efficiently? Not. Those who are handling social media channels as one of the best marketing keys, only they are winning the ground.
Only doing business over social media is not important, the experiences you provide are what matters.
Social Media presence allows you to share nonpromotional content too like infographics, eBooks, Blogs, etc. According to the research by SALESFORCE
“84% of customers say treating them like a human instead of another number is the key to winning their business.” You should follow the same research methodology as Social Media Channels.
Understanding Your Audience’s Perception of Your Brand
Social Media is making any promotional event so easy. Years ago, brands had to invest a huge amount of money into focused groups and surveys just to know what they think about their brands.
Many Social Listening tools have been introduced which helps to monitor every mention, talk regarding your brand or specific product of your brand. By setting up related alerts for your opponents, you can trace how your brand accumulates up against them too.
Researching and Understanding Your Audience Segments
Social Media are giving many opportunities. They have built many tools which monitor your customer’s movements and behavior. You can use these tools to identify the current and upcoming trends, seasonal waves, and content marketing ideas.
You can make plans and strategies based on this research. This is you can use social media for marketing.
Increasing Website Traffic and Sales
Promotion on social media is quite easy but you need to set up few things about your buying persona. You can promote your business in many ways like engagement, reach, lead generation, and website traffic.
With a strong social media strategy, your options are broad for reaching new audiences. If we use the Google PPC advertisement procedure, it is quite costly, and if you want to do it organically, it will take up to 3 months to almost a year. But social media promotion will create an immediate impact. Through social media, you will show what you are providing to your audiences and they will surely look for this if they truly want it and this will encourage traffic to your website.
You Can Make a Big Impact with Less spend
According to the research of Statista, Social media ad spending is expected to reach nearly US$38 billion in 2020 and is expected to reach 56 billion USD in 2022. Do you need to spend that much amount for social media boost only? No, you don’t.
Social media promotion is quite popular and effective too but without knowing detailed information on who you are targeting, you are simply wasting your money. Different social media like Facebook gives super- Advanced audience targeting tools to reach your customer at the right time. With the highly targeted strategy, you can create a larger impact on your customers
Addiction to Social Media is increasing and increasing. There is no doubt that you are witnessing people who are spending too much time on social media channels. Even you. If you need anything, any services, any suggestions, any information, firstly you will search on social media channels. This is the best answer for the question, Why Social Media For Marketing. Now we do provide Digital Marketing in Pokhara.