Planning to run and grow your business successfully in Nepal? Then, you must know that there is no option for Marketing – you have to do it. Marketing is one and only way to get sales of your products or services. And hence develop cash flow in business which leads to a successful business in Nepal. Generally, there are two ways of marketing:- Traditional Marketing and Digital Marketing. Traditional Marketing is the way of promoting your business through print advertisements, billboards, flyers or pamphlets, TV, newspapers, radio, etc. It was active when there was no means of Digital Channels. Digital Marketing is an Advertising Campaign where business promotes its services using Internet Technology. Some famous examples of Digital Marketing in Nepal are Facebook Ads, Google Ads, YouTube Ads, Search Engine Optimization, etc. Let’s dive deep into Digital Marketing.
What is Digital Marketing in Nepal?
Digital Marketing in Nepal is the way of promoting your business through the use of Digital Media and the Internet. Some common digital marketing includes Advertisement in Social Media ( Facebook, Instagram, Linkedin), YouTube and Google Ads, Search Engine Optimization, Email Marketing, Social Bookmarking, Press Releases, News Mentions, Email Marketing, Website Creation, Mobile Ads and so on. In addition, Content Marketing and Video Content Marketing are also Digital Marketing Services.
Digital Marketing, also known as Internet Marketing or Online Marketing in Nepal, is the best way of getting a business message in front of its customers.
Why Digital Marketing is Important in Nepal?
In Nepal, today, your customers are online: hanging out in social media, staying updated on news sites, and searching on Google when they need some services. Digital Marketing in Nepal puts you in those places where your targeted customers can see you, learn more about you, and even ask questions to learn more about your products or services. Moreover, you can get proper business outreach at a few costs. Digital Marketing works even when you are not active.
A fact shows there are more than 1 crore Facebook Users in Nepal and more than 30 Lakhs Instagram Users in Nepal. And Google is the most visited website from Nepal. Hence, you can imagine all of your customers are on the internet by any means. So, it’s a very important marketing approach in the context of Nepal. Some major advantages pf Digital Marketing in Nepal are:
- Maximum Customer Outreach
- Easily extensible
- Works 24/7
- Measurable form of Marketing
- Target Ideal Customers
If I have to explain the importance of Digital Marketing in one sentence, then, it is cost-effective and you can get your ideal customer from it. Just imagine you have Online Food Delivery Business and your amazing food menu appears in the Facebook Feed of food lover. Food Lover will definitely call you and you can grow your sales.
How Digital Marketing Works?
Now you are clear why Digital Marketing is important in Nepal. But, how it works? Is there any magic? Let’s talk about how Digital Marketing Works with an example.
Think about the last important purchase you made. Perhaps you purchased an earphone on Daraj Sale or cake from Your Koseli. Regardless of what it was, you probably began by searching the Internet or you have seen their promotional ads on Facebook or Instagram. Most purchasing decisions begin online. Hence, an online presence is absolutely necessary – regardless of what you sell.
The key is to develop a digital marketing strategy for Nepal that puts you in all the places your followers are already hanging out, then using digital channels to connect with them. It may be content about industry news, Social Media to share that content, SEO to rank top on Google or E-mail Marketing.
What Services does Digital Marketing in Nepal Include?
Digital Marketing is a vague topic in itself. Digital Marketing Agency in Nepal provides various Services. However, most common Digital Marketing Services in Nepal include Social Media Marketing, Email and Content Marketing, Search Engine Optimization and Website Development (Optimization). Let’s talk in detail about all these services and how they help to promote your business.
Social Media Marketing in Nepal
Social Media Marketing in Nepal includes all the promotions made through social channels like Facebook, Instagram, Twitter, etc. You, I and we all use social media. All the management of Social profiles, Graphics, Contents, Videos or Ads in such channels is Social Media Marketing. Marketing is all about showing information about your products to your ideal customer. And social media is where your customer spends time on. You can boost your post, create amazing sharing content, like and win contests, etc.
Most of the business in Nepal advertise through Social Media. You can also promote your business through the social channel of Nepal. However, it takes a long time to make such a brand. Consistency and Better Content is key.
Search Engine Optimization in Nepal
Whenever you need some service you search on Google. Ranking your website on top of Google will obviously increase your sales. The process of bringing your website on top of google for the services people search is called Search Engine Optimization. For example, you have a food delivery service. When people search for food delivery in Nepal in Google and they see your website. Then they will call you for your service. This is what SEO. SEO helps to rank at the top of Google. SEO includes Social Bookmarking, Google Ads, Website Optimization for Speed and Google, etc.
As Google is the most visited website in Nepal, being on top of your niche or business is highly beneficial. Like Social Media Marketing, it takes time but gives good sales in the long run.
Video & Content Creation and Marketing
Content marketing in Nepal covers all digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc) to build brand awareness or sales. Creating a better Video Contents and Ads helps in increasing a brand presence. You must have seen a viral “MERO JIGREE KHOI” Video Campaign, which increased sales of Coca-Cola. You can create such amazing content for promoting your product or services.
A survey states 68% of people like to learn about a new product or service by watching a short video. So, creating video Content is very effective this time.
Email Marketing in Nepal
You must have received mail from the source where you never subscribed. You always check for mails. Email Marketing is one better marketing approach to show you exist to your targeted customer. For this, you need an email list of the targeted audiences ( you can gather it from your website ). Then create amazing content with better graphics and send bulk mail about your product.
Email Marketing is easy to measure and gets started. You can reach a global audience at a very less price. Start your email marketing campaign to promote your business digitally.
Website and App Development in Nepal
Having a website and app is always good for Digital Presence. When you have a website and app, then people can see your services 24/7. The website helps to outreach global audience. It helps to grow your sales. A website helps to build a customer base.
With having an App, you can send notifications to your user when you launched new offers and services. It helps to Save Money on Printing and Distribution Costs. And also increase productivity as it is easy to use and update. It helps in indirect branding.
How to Choose the Best Digital Marketing Agency for your Business in Nepal?
Now you must be clear about all digital marketing processes. But doing Digital Marketing is not of all. So-called Digital Marketing Experts also cannot provide you proper audience. You have to choose a better digital marketing agency in Nepal for your business. There is no such metrics to choose Digital Marketing Agency in Nepal. But the best way to choose a Digital Marketing Agency is by checking their worklists and testimonials.
Before you research deep into finding the top digital marketing agency, Let me draw a few facts that make an agency a top or best or whatever you call it. A great Website, A Powerhouse Team, and Experience make one Company a Top Digital Marketing Agency in Nepal.
With the most powerful team in comparison with other agencies, in just 6 months of Marketing in Nepal’s establishment, it took the height of achievement and become the most leading digital marketing company.
Don’t be fooled by fake Experts and only choose the top Digital Marketing Agency for your business in Nepal. Its all up to you for being Top of Competitor or being “jasta ko jastaii” even after marketing. With more than 5 years of experienced Marketing Legends – Alpha Teds provide you proper digital branding that no one can!