With the growth and innovation in modern technologies, businesses in Nepal are trying to do everything they can to stay in the market. Businesses following Brick-and-mortar businesses are either changing their business models to online.
Likewise, the traditional approaches to marketing in Nepal are now changing to digital marketing strategies. Several Digital marketing agencies in Nepal are competing to capture a growing and lucrative online marketplace in Nepal.
Here are some reasons why you should shift to Digital marketing in Nepal changing your ways from traditional marketing in Nepal. Likewise, Digital marketing is the investment-wise decision and also an effective marketing channel that can help to outreach your customers.
Top 5 Benefits of Digital Marketing in Nepal
1. Digital marketing is now available for general business as well
Most of the businesses in Nepal believe that digital marketing is only for Multinationals and large Corporate Businesses. However, small and medium businesses can also now invest in Digital marketing. Likewise, if your products and services are great then, you can compete against the big competitors easily online.
2. Digital marketing in Nepal is way more cost-effective than traditional marketing
Small and medium businesses have a lesser amount of capital compared to those of big corporate businesses. And Digital marketing cost in Nepal is way more effective than physical or traditional marketing. According to Gartner’s Digital Marketing Report of 2013, about 40 per cent of respondents claimed to get considerable savings by using digital marketing methods of promotion of the products and services. Now you can guess how digital marketing is influencing the businesses.
3. Conversion rate is higher in Digital marketing
The incoming traffic conversion to leads, subscribers and sales are guaranteed by digital marketing. If your marketing campaign is not getting conversion then your efforts will be of waste. The audience outreach is higher in Digital marketing while compared with the traditional marketing approach. Digital marketing involves Search engine optimization, social media optimization, email marketing and many more.
4. Digital marketing facilitates interaction with a targeted audience
On digital marketing, businesses are able to interact with a targeted audience. However, physical marketing does not facilitate this interaction. When brands and businesses are able to maintain engagement with the audience, then customers can have a personalized experience.
5. With Digital marketing approach in Nepal, Business can target mobile phone users
We all know that the number of mobile users in Nepal is very huge and hence, the Digital marketing approach helps business to reach these huge targeted mobile phone users. Think about the conversion you will get.