Simply, Digital Marketing is any form of marketing that exists online. It is how businesses are selling and promoting their products and services in front of customers.
Digital marketing surrounds all of the marketing efforts that use electronic devices or the internet. Here are some of the most common asked questions on Digital Marketing In Nepal
What is digital marketing?
Digital marketing is any kind of marketing that is equipped with smartphones, laptops, tablets, and basically, any other device that is fitted to connecting to Wi-Fi. Digital marketing involves marketing to people using Internet-connected electronic devices, mainly computers, smartphones, tablets, etc. Digital marketing focuses on channels such as websites, emails, websites, search engines, social media, emails, and apps to connect with customers.
Would my company benefit from digital marketing?
OH YES YES YES. In fact, Digital Marketing is the first thing that will make your company into a brand. You don’t have to substitute your traditional marketing efforts with digital ones, but it is 2020 and if the word digital doesn’t come into your marketing strategy then your business will not be able to compete with your competitors. It really is as simple as that. So Digital Marketing is Mendotroy for any business to grow.
What are the common roles within a digital marketing agency?
This changes depending on the size of your agency and what you tend to specialize in. here is the list of roles commonly found in the digital marketing agency for your business:
- Managing Director/Founder
- Account Manager
- Graphic Designer
- UI Designer
- Web Developer
- Content writer
- Social Media Marketer
- SEO specialist
- Social Media Handler
How often should I update my website?
Your website is considered as one of the major attractions of your company. You should have included all of the information about your company so that customer knows what you are and what you are providing. Updating your website means you have to update according to time.
If any new feature is trending on market, then you have to include the same update in your website too. It is because any of the new changes may attract your customers. In terms of SEO, Google extremely prefers a website that is consistently updated. There’s no precise time limit on updating your website, you just have to make sure it stays relevant.
Do I need a Blog?
Blogs are the most commonly used platform for sharing your content. Surveys show that in 2019, 55% of marketers state that blogging is their number one marketing priority. This is because blogs appeal to customers by presenting them with entertainment and relevant information. Blogging can be used for any business From a local fashion boutique to a larger construction company.
People often makes mistake while blogging. Some of the mistakes people commit while blogging are :
- Your Writing is too Formal
- You Only Write Blogs That interest You
- You are not Blogging Consistently
- Your Topics aren’t Specific Enough
- You Aren’t Including Data or Research
- You aren’t Editing your Blogs
How often should I post a blog or post on social media?
Continuously posting blogs and social media post shows the activity status of your business. So you have to post blogs and Social Media posts continuously.
- For Facebook, Aim for once a day, and unquestionably no less than 3 times a week.
- For Instagram, Once or twice a day.
- For LinkedIn, at least twice a week but no more than once per day.
- For Twitter, three to four tweet is good but not more than 4 tweets per day.
What is inbound marketing?
The term inbound marketing is introduced by HubSpot. They define inbound marketing as:-
“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing suspends your audience with content they don’t want. Inbound marketing forms relationships they’re looking for and solves problems they have.”
Which social media channels should I use for my company?
Social Media Marketing is one of the most effective marketing strategies for your business. First, you have to know which of the social media will provide you what you are expecting. And you should be focusing on social media with the most active users. Some of the most popular Social Media Platforms are:-
- Facebook – 2.23 billion MAUs
- YouTube – 1.9 billion MAUs
- WhatsApp – 1.5 billion MAUs
- Messenger – 1.3 billion MAUs
- WeChat – 1.06 billion MAUs
- Instagram – 1 billion MAUs
- QQ – 861 million MAUs
- Tumblr – 642 million MUVs
- Qzone – 632 million MAUs
- Tik Tok – 500 million MAUs
- Twitter – 335 million MAUs
Next, you need to find out where your target audience spends their time.
What’s the biggest mistake digital marketers make?
The first mistake that the digital marketer committed is Blowing their own horn. Yes, the main goal of marketing is to create leads. However, in the age of digital media sales approach deflects interest in your company. Make your marketing customer-oriented.
The second biggest mistake is Usually, digital marketers start and stop. You need to contribute a uniform flow of content to the channels you use.
What is content marketing?
Content marketing is the creation and distribution of informative and/or engaging information assets for the objective of generating brand awareness, leads, traffic, and sales. Marketing content is usually free and does not explicitly advertise your brand as an ad would.
What content should we create for Digital Marketing?
Content is the king. Content determines what you are providing and customers will know what they will get from you. Even Search Engine focuses on the quality of content. You have to create content such that it defines everything about the services and on the other hand, the content should interest customers.
What’s better, short, or long-form content?
I submit short-form content that takes its rightful place on the social media channels. Where the people are flying fast and taking in much of the media. Long-form content leads to perform better on the search and gives your blog more material to help establish your expertise.
What is native advertising?
Native advertising is a kind of paid media where the advertisements fit the form of the platform where they’re placed. While PPC (Pay Per Click) and social media advertisements technically qualify as native advertising. Most native advertisement is articles published or advertised on editorial sites. Native advertising has grown steadily because
- It’s not ignored like display ads are
- It’s not filtered by ad blockers.
What is marketing automation?
Marketing automation is software that handles marketing processes and campaigns across various channels. It includes lead segmentation, generation, leads nurturing, measurement processes, leads scoring, and more.
An efficient marketing automation tool helps create the right content, recognize your audience, and automatically trigger actions based upon customer behavior.
What is a marketing funnel?
“A marketing funnel is a model that represents the stages of a buyer’s journey from the first interaction with your brand to purchase.” The funnel metaphor is appropriate because it narrows as it grows, that is the probability of sales reductions at each phase of the funnel.
Do we need a video?
Video is considered the best way to engage customers. The reason marketers love video is online customers love it. A survey shows that more than a billion hours of video are employed on YouTube each day. Video is a flexible and engaging content format. Video is easy to share across multiple platforms. People trust when they find out the video content for what they want. Smartphones and different free video editing tools have made it far easier to create a video. So video content is so much effective.
What are the common challenges with Social Media?
Businesses are focusing to advertise on social media platforms. Because the social media platform is considered the best platform to reach targeted customers. But most of the companies are unable to get what they are expecting from the social media boost up. Here are some of the challenges with Social Media:-
- Creating fresh and meaningful content for each audience
- Finding time for everything
- Getting executive or client approval
- Having great ideas but a lack of resources
- Turning up the voice, and tone for different channels
- Simply developing a strong and distinct voice
- Tracking progress
Social media can have a tremendous impact on your brand’s visibility. As well as lead generation and sales. Nevertheless, getting it right is an art in and of itself.
Why Marketing In Nepal is the best Digital Marketing company in Nepal?
Marketing In Nepal is a leading Digital Marketing Company in Nepal. They are on the top of the chain for more than a year. They are best known for customer satisfaction and on-time service delivery. For digital marketing in Nepal, Marketing In Nepal is the hand behind the success of big companies like Yourkoseli, Alphateds, Mad Honey Nepal, and many more. So Marketing In Nepal is the best Digital Marketing company in Nepal.
How can a website help grow my business?
If you don’t have a website, it is like your business may as well not exist.
Previously, you would not try to sell a physical product without a physical store. Think of your website as your store in the digital age. Your website is your brand’s virtual home. It is a place for you to introduce and explain your products. There you share a little bit more about your business and eventually sell your product or service via the website. In fact, websites are so powerful now that even powerful and small brands are allocating selling and buying features on websites.
You won’t believe us In April 2020 alone, almost a million Nepalese households shopped online. People are frequently using the web to browse, research, and purchase products. If they want to learn more about your business, they do a Google search. If they hear about your brand then only they will visit your website. And when it comes time to buy a product, a good part will go online too. But If you don’t have a custom website, you’re missing out on relevant opportunities to grow your business. So go digital. 🙂
What are the types of Digital Marketing?
Here are the types of Digital Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
- Sponsored Content
Study shows that the only possible way to explore any business is introducing digital service in a business. Digital Marketing is the king behind the success of many reputed companies and small scale companies are doing the same to get what they are expecting. As a leading Digital Marketing Company of Nepal, we advise you to get digital service from any of the service providers but get it as soon as possible because if you are not doing already, you are still in the no business run.