Are you planning to start your business after Lockdown? Lockdown made many people rich. And, there are enormous business opportunities even after lockdown. Doing an interview with some of the Business Executives of Nepal – we have found some of the best Business Ideas in Nepal after Lockdown.
Gyapu.com is one of the e-commerce companies in Nepal which provides home delivery of products. Just like Daraz and Sastodeal. Gyapu is started in 2019 and it has gain mass popularity. What can you learn from Gyapu? How they got so much growth in so less period. One of the reasons is TIMING. The time they entered the Market [covid-time] was one of the most advantages for them. Moreover, they provide Good Products from verified sellers only. So, there is very few cases of Fake or Wrong products.
Marketing is about Stories and Emotion. Once you got your product right, it’s all about conveying a story and create bonding. What can be a better place than Social Media to do so. So In this blog, we will learn what we should do under Social Media Marketing. #socialmediamarketing
Doing SEO is not only about getting traffic to your website it is more than that. You should take care of some KPIs to measure how well you are performing in Search Ranking. Moreover, how people are responding to your website. Are they leaving your site faster? Is there any leak in your sales funnel? What type of people visits your website? What are the sources of web traffic? There are many such things which help to make your product better ( product – people love ).
Unless you are Elon Musk who brings up revolutionary products, we all develop simple problem solving solution. Since, it is open market anyone can build similar product. What I am trying to say is there is lots and lots of competition today. Let’s say you built product A and someone else built the same product. Now, customer have confusion whom to choose. You have to differentiate your product with your competitor. If there are same product why people will come to you. There should be something different and more value. You must set your Unique Selling Proposition(USP).
The world is changing and well, Technologies are evolving too. Some old trends are overcome by new trends and Marketing is one of them. We have witnessed a lot about how a small company is turned out to be a brand company. The point is not every company turned into a brand company, but those who follow the trend and who know what should be the best fit for the current scenario will achieve the goal.
The best way to grow any business in any time is Making Product People Love. In addition, you have to do Marketing of Your Product. But, what should you do and what can you do in Pandemic to grow your business?
You are just wasting your money if you are marketing your product or service without Testing whether the product is what people need or not. You are no-likely to grow if your product is not a market fit. So, the first step towards Marketing should be Making Sure that People Love your product. You can add analytics to measure customer performance on your platform. Conduct surveys, whether they loved your product or not, and check NPS(Net Promoter Score) – How likely are they to share your product with their friends and family. If you are entering a competitive market, you must come up with some USP(Unique Selling Point).