You are just wasting your money if you are marketing your product or service without Testing whether the product is what people need or not. You are no-likely to grow if your product is not a market fit.
Know Product-Market Fit Before Marketing
So, the first step towards Marketing should be Making Sure that People Love your product. You can add analytics to measure customer performance on your platform. Conduct surveys, whether they loved your product or not, and check NPS(Net Promoter Score) – How likely are they to share your product with their friends and family. If you are entering a competitive market, you must come up with some USP(Unique Selling Point).
Benefit: If your product is what people love – it is more likely to grow. And once you aware people about your service people are more likely to pay you for your service. In case you start without testing, people will know about your service – may try to use but that may not be valuable for them or may not be as they like.
Related: Use Analytics in SEO
Know Targeted Audience before Marketing
And then comes the Target Customer to whom you are selling. Don’t say this product is for everyone. If you target a large market you will fail. Start small with the most potential customers and slowly grow your audience. You need to understand the worldview of your targeted audience. What are their pain points and how they see the world? Content/Story when matches with audience perspective – it will hit on their mind. And they will buy from you. To show what problem you are solving and how they will get benefitted, you must know whose problem is this.
Benefit: Before Digital Marketing, you must know whom you are selling. It helps to craft content in accordance and get more virality.